Campaign Development and Marketing
Once your Web site is complete, it is forwarded to our search marketing specialists to develop your marketing campaign. Our highly trained staff will spend time with you analyzing your target customer demographics, competitor offerings, and desired online properties for effective marketing results. We will then match this information with proprietary data which is augmented from multiple, well known, reporting and user study venues, business and consumer database companies, and industry effectiveness studies.
Campaign Development and Marketing Overview
An effective online marketing campaign is comprised of many crucial initial and ongoing components which integrate all available facets and information to maximize the campaign’s effectiveness and the business owner’s results. Step 2 of Traffixtreme™ consists of the following components:
Target Market
Using the information gathered during the Discovery and Planning Phase, we define your target market. We then design your marketing campaign by selecting the appropriate keywords and phrases that will provide the most effective results. Search marketing allows us to target extremely specific groups or more generalized audiences. For example: you could target men over 55 within a 50 mile radius. Alternatively, you could target more generalized groups such as: business owners in urban areas seeking financing. No matter how specific, the data can be designed to provide the exact audience you seek.
Paid Ad Management
Our approach to paid ad campaigns is simple. While most business owners choose keywords or phrases based on popularity, we choose keywords based on their ability to deliver traffic that can be converted into buying customers while providing you with the best value. We do not choose keywords based on popularity, price or location. A wise man once said; popularity has nothing to do with substance. Often times the most competitive phrases are not the ones that deliver the most qualified traffic.
Web Site Promotion
We put the site in front of the people who are looking for your product or service by submitting it to various search engine (Google, Yahoo, MSN, etc.) directories. The search engines will record and index all of the pages on your web site for distribution across the Internet so customers who are in search of the products or services you have to offer will find you.
